A recent conference tackled these important issues and found that many web pages aren’t providing the right content to attract readers that could convert to sales.
It underscores our strategy that your website or blog does not need to be about yourself necessarily, although you don’t want to waste this valuable parcel of space on the web. Rather you need to know what your customers and prospects are searching for on the web by listening to them and using sites such as keyword discovery to find the most popular search terms being used to find your product.
And keep in mind that you’re not limited to just one website or one blog on the information superhighway. Consider a string of sites, carrying a similar look and feel, branded to your company, but each focused on a unique product or service. It’s not the right strategy for everyone, but should be considered by companies with product or service lines that are dissimilar.
This allows you to focus on this product or service line intensly, providing useful content to the user including news and information about that particular industry, using relevant tags and keywords that will get the attention of major search engines.
Lead generation and the value of content is the mantra I’ve been chanting to my website clients.
With the advent of Latent Semantic Indexing the only reliable way of ranking well is to produce a quantity of good verbiage on the subject of interest to the prospect. Fortunately, web site clients are receptive to the truth!