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Category Archives: Direct Mail
Digital and Traditional Marketing Coexist
I’ve been saying it for years, now Google has provided a study which confirms it, savvy marketers are not a “one trick pony.” While B2B companies continue to invest in digital media such as adwords, email and website, the astute … Continue reading
Using Direct Mail To Boost Online Traffic
It’s nice to get an echo every now and then and this week Marketing Profs provided a loud and clear support for using direct mail to boost your online traffic. Direct mail costs more to send however I’ve always submitted … Continue reading
Posted in Direct Mail
Tagged Direct Mail, lead generation, online marketing, web traffic generation
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Email Still Driving Shopping over Social
While my clients are B2B, it is safe to say that as consumers, they probably follow this trend and highlights what I’ve said for many months. Email is still very viable for many reasons and should be part of any … Continue reading
Posted in Direct Mail, email marketing
Tagged advertising, Direct Mail, email, marketing, promotion, text messaging
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Direct Mail Results Sometimes Take Patience
Recently I received a call from a prospect who placed an order for a product I promoted using direct mail over a year ago. She asked if the pricing was still valid, which I confirmed. She told me “I pinned … Continue reading
Posted in Direct Mail
Tagged Direct Mail, market awareness, marketing, marketing R.O.I., marketing tracking
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Does Direct Mail Still Work? Take A Look…
Many B2B products are bought, not sold. What this means is that you must be at the right place, at the right time when the prospect is ready to purchase. And creating awareness so that when that time arrives, your … Continue reading
Posted in Direct Mail
Tagged Direct Mail, direct mail marketing, marketing, traditional marketing
2 Comments
Marketing, You’ve Got To Just “Do It!”
I meet with so many business owners and executives that do little or no promotion of their products. This is not generally because they don’t believe in the power of promotion, but they’re simply too tied up with other aspects … Continue reading
Posted in Direct Mail
Tagged Direct Mail, direct mail marketing, marketing, target marketing
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Direct Mail Do’s
Having spent many years using direct mail to position, brand, create awareness, and boost sales, here are a few tips that will help you create direct mail that achieves your goals. Set goals – Decide first what you want from … Continue reading
Online Spending Increasing, Presents Opportunities
According to a recent survey by Alterian (a marketing analytics provider), 84% of marketers are increasing their online marketing budgets this year. This does not surprise me for several reasons. Online marketing is measurable. Offline marketing (print, direct mail, billboards … Continue reading
Posted in Direct Mail, Internet Marketing
Tagged direct marketing, email marketing, marketing, online marketing
1 Comment
Direct Mail As Part Of An Integrated Marketing Approach
Your message needs to be heard. Your customer needs to hear the right message, and from more than one location (media). It is very important that when putting together a marketing/advertising plan that you include more than one media. And … Continue reading
