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Category Archives: Marketing News
Altering Your Logo and Brand
Starbucks is changing it’s logo much as Nike did in the 90′s when it dropped their company name “Nike” from the logo, relying simply upon the “swoosh” as their brand image. The changing of brand logos is hotly debated in … Continue reading
Posted in Branding, Marketing News
Tagged advertising, Branding, marketing, positiioning
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Using Video & Internet To Promote Products
Here’s a short example of how Trek used a simple video platform like Final Cut (An iMac video production tool), and put in on the web for their dealers and distributors to learn more about their product features. Give your … Continue reading
Posted in Internet Marketing, Marketing News, Strategy
Tagged apple, business video, imac, marketing, marketing video, online marketing
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UPS To Sponsor Kentucky Derby Favorite
In an unprecedented move, UPS has agreed to sponsor Kent Desormeaux’s mount “Big Brown” in this week’s Kentucky Derby. Read more at B2B. http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080430/FREE/936163965/1078/rss01&rssfeed=rss01
