Your message needs to be heard. Your customer needs to hear the right message, and from more than one location (media). It is very important that when putting together a marketing/advertising plan that you include more than one media. And direct mail, much to online’s chagrin, is not dead. A well thought out, direct, concise direct mail campaign should be part of your strategy. This article hits a few points that I think are very important when considering direct mail. I have had great success with direct mail in the past, and know that it is a very good way to target. And unlike email, which can be ignored, a post card is at the very least, going to be seen. More on direct mail design in another post. http://www.searchbyheadlines.com/posted_news/103036.html
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