Direct Mail As Part Of An Integrated Marketing Approach

Your message needs to be heard.  Your customer needs to hear the right message, and from more than one location (media).  It is very important that when putting together a marketing/advertising plan that you include more than one media.  And direct mail, much to online’s chagrin,  is not dead.   A well thought out, direct, concise direct mail campaign should be part of your strategy.  This article hits a few points that I think are very important when considering direct mail.  I have had great success with direct mail in the past, and know that it is a very good way to target.  And unlike email, which can be ignored, a post card is at the very least, going to be seen.  More on direct mail design in another post.  http://www.searchbyheadlines.com/posted_news/103036.html 

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