Your website is no longer an online brochure, or at least it shouldn’t be. Review your current site. If there’s more information about you than content to really help your audience, you’re missing the target.
This article by Marketing Profs supports what I’ve been saying for some time now. You have to give people a reason to RE-VISIT your website once they’ve made the initial click. And the only way you’re going to do that is using valuable content to help them through their day, week, month, year.
Read the full article HERE.