While my clients are B2B, it is safe to say that as consumers, they probably follow this trend and highlights what I’ve said for many months. Email is still very viable for many reasons and should be part of any company’s marketing arsenal.
Social media is just that, social. People go to social arenas to socialize, not be sold to. I believe it is appropriate for brands to mingle and mix with their audiences via social platforms, but selling to them is best kept to traditional forms of offer extensions including email, direct mail (yes it made the list), and text messaging, the top three when it comes to receiving offers.
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