Category Archives: Direct Mail

The Most Important Piece of Paper in Your Office

If it’s not THE most important piece of paper, it is very near the top for most B2B companies. What is it, you ask? The business card. Not yours, your prospects! I often hear from clients, “we would love to … Continue reading

Posted in Direct Mail, email marketing, Sales Force Development, Strategy | Tagged , , , , , , , | 6 Comments

Digital and Traditional Marketing Coexist

I’ve been saying it for years, now Google has provided a study which confirms it, savvy marketers are not a “one trick pony.” While B2B companies continue to invest in digital media such as adwords, email and website, the astute … Continue reading

Posted in Direct Mail, email marketing, Internet Marketing, Strategy | Tagged , , , , , , , | Leave a comment

Using Direct Mail To Boost Online Traffic

It’s nice to get an echo every now and then and this week Marketing Profs provided a loud and clear support for using direct mail to boost your online traffic. Direct mail costs more to send however I’ve always submitted … Continue reading

Posted in Direct Mail | Tagged , , , | Leave a comment

Email Still Driving Shopping over Social

While my clients are B2B, it is safe to say that as consumers, they probably follow this trend and highlights what I’ve said for many months.  Email is still very viable for many reasons and should be part of any … Continue reading

Posted in Direct Mail, email marketing | Tagged , , , , , | Leave a comment

Direct Mail Results Sometimes Take Patience

Recently I received a call from a prospect who placed an order for a product I promoted using direct mail over a year ago.  She asked if the pricing was still valid, which I confirmed.  She told me “I pinned … Continue reading

Posted in Direct Mail | Tagged , , , , | Leave a comment

Does Direct Mail Still Work? Take A Look…

Many B2B products are bought, not sold.  What this means is that you must be at the right place, at the right time when the prospect is ready to purchase.  And creating awareness so that when that time arrives, your … Continue reading

Posted in Direct Mail | Tagged , , , | 2 Comments

Marketing, You’ve Got To Just “Do It!”

I meet with so many business owners and executives that do little or no promotion of their products.  This is not generally because they don’t believe in the power of promotion, but they’re simply too tied up with other aspects … Continue reading

Posted in Direct Mail | Tagged , , , | Leave a comment