Category Archives: Direct Mail

Direct Mail Do’s

Having spent many years using direct mail to position, brand, create awareness, and boost sales, here are a few tips that will help you create direct mail that achieves your goals. Set goals – Decide first what you want from … Continue reading

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Online Spending Increasing, Presents Opportunities

According to a recent survey by Alterian (a marketing analytics provider), 84% of marketers are increasing their online marketing budgets this year.  This does not surprise me for several reasons. Online marketing is measurable. Offline marketing (print, direct mail, billboards … Continue reading

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Direct Mail As Part Of An Integrated Marketing Approach

Your message needs to be heard.  Your customer needs to hear the right message, and from more than one location (media).  It is very important that when putting together a marketing/advertising plan that you include more than one media.  And … Continue reading

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