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Category Archives: Internet Marketing
Is the Internet Killing Our Hunters?
Most of us that have built businesses remember the hunter. We remember what it took to identify prospects, make contact, build a relationship and wait for the opportunity. That was the old fashioned way to generate leads. Fast forward to … Continue reading
Posted in Internet Marketing, Uncategorized
Tagged bulldozer, excavator, forklift, grader, Internet Marketing, lead generation, marketing, sales, sales management
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Digital and Traditional Marketing Coexist
I’ve been saying it for years, now Google has provided a study which confirms it, savvy marketers are not a “one trick pony.” While B2B companies continue to invest in digital media such as adwords, email and website, the astute … Continue reading
The Power of Blogging
I meet with customers who regularly ask me “why should I blog, why would anyone care?” In a media with literally millions of blogs, most of which having no substantive value or contributing to the improvement of an industry, it’s … Continue reading
Video Taking Center Stage
William Arruda of Marketing Profs recently named video as the top trend in personal brand building and it’s no surprise to me. Last year YouTube was showed more growth than any other social media portal on Earth. I submit the … Continue reading
Posted in Internet Marketing
Tagged marketing, video, video marketing, video strategy, YouTube strategy
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The Evolution of Your Website
Your website is no longer an online brochure, or at least it shouldn’t be. Review your current site. If there’s more information about you than content to really help your audience, you’re missing the target. This article by Marketing Profs … Continue reading
Posted in Internet Marketing
Tagged marketing profs, website design, website marketing, website strategy
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Optimizing Blog Posts for SEO
Content is king I’m told. Then quantity must be the size of that king. SEO doesn’t happen by accident. You have to first know “how” your blog is going to be found, what keywords or phrases are you audience using … Continue reading
Posted in Internet Marketing
Tagged blogging, Internet Marketing, keywords, marketing, Search Engine Optimization, SEO
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Real Time Search To Change SEO Dramatically
While having dinner last night with my good friend Paul Barron, he began pointing out how Twitter, Facebook and other social media sites with “real time” updates are going to change dramatically, the way we think about Search Engine Optimization. … Continue reading
Using Video & Internet To Promote Products
Here’s a short example of how Trek used a simple video platform like Final Cut (An iMac video production tool), and put in on the web for their dealers and distributors to learn more about their product features. Give your … Continue reading
Posted in Internet Marketing, Marketing News, Strategy
Tagged apple, business video, imac, marketing, marketing video, online marketing
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Google Organic Page Ranking 101
Ahhh the coveted first page search results on Google Organic Rankings. Everyone wants the top spot, and will settle for the first page. Anything else is considered a waste of website optimization. Well, as I’ve said for some time, your … Continue reading
5 Reasons Email Should Be Part of Your Marketing
Companies in the B2B realm are adopting email campaigns as an integral part of their marketing strategy. Of course making the content of the email relevant and useful to your target is the key to maintaining high open rates for … Continue reading
Posted in email marketing, Internet Marketing, Strategy
Tagged business strategy, email marketing, marketing strategy, Strategy
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