Category Archives: Internet Marketing

What Are The Anti-Spam Rules?

As use and success of email grows, more marketers wonder “what are the rules and regulations regarding the use of commercial email to promote a business?”  Wonder no more, and read the anti-spam regulations straight from the Federal Trade Commission.  … Continue reading

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What is Web 2.0?

You hear a lot about it.  Some may think it’s some kind of secret computer code language. It’s simple to explain… It’s HOW we are using the web.  What are the new developments in internet technology, but more importantly how … Continue reading

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Web Design, SEO, and eMail Top Small Business Marketing Spends

B2B Reports that of 800 small businesses polled recently their top three priorities for marketing investments are: Web Design (53%) Search Engine Optimization (43%) eMail Marketing (41%) I wish the story had gone been more in-depth, but I can surmise … Continue reading

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Lead Generation & Content

A recent conference tackled these important issues and found that many web pages aren’t providing the right content to attract readers that could convert to sales. It underscores our strategy that your website or blog does not need to be … Continue reading

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Internet Advertising Up 26% in 2007

As marketers are pressured to increase ROI for marketing, the internet becomes a media that provides quantifiable stats, can generate leads, and build brand.  It is no surprise that internet advertising is up over 2006, for a total spend of … Continue reading

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Support For Valuable Relative Content

At Symbion, I relentlessly beat the drum of relevant content.  Turning the tide of “hey look what WE can do for YOU” and simply becoming THE source of relevant, useful information for our clients, we become THE source for the … Continue reading

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Basic Rules To Avoid The Spam Label In Your Email Campaigns

Being labeled a spammer can often hinder if not cripple your email marketing efforts.  Content is the most valuable tip to keep in mind.  Give your prospects and clients what they expect, what they want, what they need, and you’ll … Continue reading

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Online Spending Increasing, Presents Opportunities

According to a recent survey by Alterian (a marketing analytics provider), 84% of marketers are increasing their online marketing budgets this year.  This does not surprise me for several reasons. Online marketing is measurable. Offline marketing (print, direct mail, billboards … Continue reading

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Click Fraud Rate Increasing

Click fraud is on the rise. Up just over 10% from the first quarter of 2007 (14.8%), to 16.3% for the first quarter of 2008. What is click fraud? Someone clicking on your ad with no intention or interest in … Continue reading

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Optimizing Your Website & Blog

This is a nice article that highlights how to make your website or blog more attractive to search engines by using SEO (Search Engine Optimization).  But the key thing to keep in mind, and it is mentioned in the article, … Continue reading

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