Category Archives: Marketing News

Altering Your Logo and Brand

Starbucks is changing it’s logo much as Nike did in the 90’s when it dropped their company name “Nike” from the logo, relying simply upon the “swoosh” as their brand image. The changing of brand logos is hotly debated in … Continue reading

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Using Video & Internet To Promote Products

Here’s a short example of how Trek used a simple video platform like Final Cut (An iMac video production tool), and put in on the web for their dealers and distributors to learn more about their product features. Give your … Continue reading

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UPS To Sponsor Kentucky Derby Favorite

In an unprecedented move, UPS has agreed to sponsor Kent Desormeaux’s mount “Big Brown” in this week’s Kentucky Derby.  Read more at B2B. http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080430/FREE/936163965/1078/rss01&rssfeed=rss01

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