Category Archives: Online News

Web Design, SEO, and eMail Top Small Business Marketing Spends

B2B Reports that of 800 small businesses polled recently their top three priorities for marketing investments are: Web Design (53%) Search Engine Optimization (43%) eMail Marketing (41%) I wish the story had gone been more in-depth, but I can surmise … Continue reading

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Internet Advertising Up 26% in 2007

As marketers are pressured to increase ROI for marketing, the internet becomes a media that provides quantifiable stats, can generate leads, and build brand.  It is no surprise that internet advertising is up over 2006, for a total spend of … Continue reading

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Click Fraud Rate Increasing

Click fraud is on the rise. Up just over 10% from the first quarter of 2007 (14.8%), to 16.3% for the first quarter of 2008. What is click fraud? Someone clicking on your ad with no intention or interest in … Continue reading

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Automakers Bolster Internet Advertising

Even traditional TV advertisers are realizing the power of reaching their clients on the internet.  Integrated campaigns (reaching your customer with more than one media) are important to building top of mind awareness with your customers and prospective customers. http://www.247wallst.com/2008/03/gm-gm-king-of-o.html

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Online Advertising To Increase To 30Bil. For 2009

More and more advertisers are “getting” internet advertising, and the results show it.  Online advertising is expected to grow to 10% of all media purchases for 2009, to a total of 30 billion dollars.  Up from an expected 8.8% of … Continue reading

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