Category Archives: Strategy

Building Your Brand and Keeping It

Branding is not science. Every business that creates a business and opens the door starts branding immediately. The question is, who is controlling and building your brand? I could go on for days about the ways you build a brand, … Continue reading

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2015 U.S. Economic Predictions

In 2014, the United States has seen the most dramatic economic improvements since the years before the 2008 Great Recession took hold of our economy and markets, creating pandemonium and fear around the globe. All economic indicators from most major … Continue reading

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Marketing: Back to the Basics, Again

Back in the late 1980’s, I sold large format commercial graphics, such as giant truck graphics and wall graphics for commercial and retail use. The company I worked for was one of the industry’s leaders.  We had very close ties … Continue reading

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The Most Important Piece of Paper in Your Office

If it’s not THE most important piece of paper, it is very near the top for most B2B companies. What is it, you ask? The business card. Not yours, your prospects! I often hear from clients, “we would love to … Continue reading

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Breaking Up is Hard to Do, Unfortunately

Recently I switched banks for all of my business needs.  It was simply due  to convenience and how easy my new bank made it for me to bank with them. Their mobile app made it  easy to say “yes, I … Continue reading

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Courtship of New Customers: Like Courting Your Spouse?

I often like to compare courting new customers to the courtship many of us undertook many years ago while courting our spouses. And while they are very different kinds of relationships, they are relationships none the less. So let’s take … Continue reading

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What is “Thought Leadership” and What Does it Mean to My Brand?

I first heard the term “Thought Leadership” about four years ago from my friend and online mentor, Paul Barron.  Paul has been establishing “Thought Leadership” far longer than most of us has been on the web.  Paul was one of … Continue reading

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