Category Archives: Strategy

Digital and Traditional Marketing Coexist

I’ve been saying it for years, now Google has provided a study which confirms it, savvy marketers are not a “one trick pony.” While B2B companies continue to invest in digital media such as adwords, email and website, the astute … Continue reading

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Integrated Marketing & Strategy

In my years of marketing and sales I have seen time and time again a common mistake among marketers that do not understand how branding and promotions work using campaigns as a strategy.  They are not one-hit wonders, or a … Continue reading

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Advertise During A Recession….You Bet!

Many clients, like consumers are nervous over our economic condition, and rightfully so.  But now is not the time to cut back advertising, promotion, and marketing. In fact research has shown that companies that take advantage of these times can … Continue reading

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Podcast – Marketing Defined

Our inagural Podcast to help you better understand the marketing function.   Five minutes well spent if you know your products and services, but maybe a little fuzzy on the activities of your marketing department. Marketing Defined

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Using Video & Internet To Promote Products

Here’s a short example of how Trek used a simple video platform like Final Cut (An iMac video production tool), and put in on the web for their dealers and distributors to learn more about their product features. Give your … Continue reading

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Corporate Personality, Your Affect And Its Effect

Do you know what your company’s personality is in the market?  Have you asked the question? And is there anything you can do to effect it? And how does it effect your market position? If you’ve ever flown Southwest Airlines, you know … Continue reading

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5 Reasons Email Should Be Part of Your Marketing

Companies in the B2B realm are adopting email campaigns as an integral part of their marketing strategy.  Of course making the content of the email relevant and useful to your target is the key to maintaining high open rates for … Continue reading

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