Category Archives: Strategy

Podcast – Marketing Defined

Our inagural Podcast to help you better understand the marketing function.   Five minutes well spent if you know your products and services, but maybe a little fuzzy on the activities of your marketing department. Marketing Defined

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Using Video & Internet To Promote Products

Here’s a short example of how Trek used a simple video platform like Final Cut (An iMac video production tool), and put in on the web for their dealers and distributors to learn more about their product features. Give your … Continue reading

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Corporate Personality, Your Affect And Its Effect

Do you know what your company’s personality is in the market?  Have you asked the question? And is there anything you can do to effect it? And how does it effect your market position? If you’ve ever flown Southwest Airlines, you know … Continue reading

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5 Reasons Email Should Be Part of Your Marketing

Companies in the B2B realm are adopting email campaigns as an integral part of their marketing strategy.  Of course making the content of the email relevant and useful to your target is the key to maintaining high open rates for … Continue reading

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Market Positioning, Create It, Maintain It, Or Let The Market Dictate It

The way your product or service is viewed in the minds of your consumers (positioning) is largely controlled by you, the marketing executive.  If you are not proactive is creating and maintaining a consistent position through your advertising and delivery, … Continue reading

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Web Design, SEO, and eMail Top Small Business Marketing Spends

B2B Reports that of 800 small businesses polled recently their top three priorities for marketing investments are: Web Design (53%) Search Engine Optimization (43%) eMail Marketing (41%) I wish the story had gone been more in-depth, but I can surmise … Continue reading

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Business Pearls From A Silicon Valley Oyster…

Guy Kawasaki gets it. Having worked for Apple twice in his life, he understands and is an evangel for keeping business simple and profitable. He now acts as managing director of Garage Technology Ventures. What I like so much about … Continue reading

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Lead Generation & Content

A recent conference tackled these important issues and found that many web pages aren’t providing the right content to attract readers that could convert to sales. It underscores our strategy that your website or blog does not need to be … Continue reading

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Support For Valuable Relative Content

At Symbion, I relentlessly beat the drum of relevant content.  Turning the tide of “hey look what WE can do for YOU” and simply becoming THE source of relevant, useful information for our clients, we become THE source for the … Continue reading

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