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Is the Internet Killing Our Hunters?
Most of us that have built businesses remember the hunter. We remember what it took to identify prospects, make contact, build a relationship and wait for the opportunity. That was the old fashioned way to generate leads. Fast forward to … Continue reading
Posted in Internet Marketing, Uncategorized
Tagged bulldozer, excavator, forklift, grader, Internet Marketing, lead generation, marketing, sales, sales management
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Marketing: Back to the Basics, Again
Back in the late 1980’s, I sold large format commercial graphics, such as giant truck graphics and wall graphics for commercial and retail use. The company I worked for was one of the industry’s leaders. We had very close ties … Continue reading
I often hear the terms sales and marketing used almost interchangeably. While personal sales is a very integral part of marketing in a B2B setting, marketing is not selling, it is much, much more. When you think about marketing, it … Continue reading
