Category Archives: Uncategorized

Is the Internet Killing Our Hunters?

Posted on June 27, 2016 by Barry

Most of us that have built businesses remember the hunter. We remember what it took to identify prospects, make contact, build a relationship and wait for the opportunity. That was the old fashioned way to generate leads. Fast forward to … Continue reading →

Posted in Internet Marketing, Uncategorized | Tagged bulldozer, excavator, forklift, grader, Internet Marketing, lead generation, marketing, sales, sales management | Leave a comment

Marketing: Back to the Basics, Again

Posted on March 6, 2014 by Barry

Back in the late 1980’s, I sold large format commercial graphics, such as giant truck graphics and wall graphics for commercial and retail use. The company I worked for was one of the industry’s leaders. We had very close ties … Continue reading →

Posted in Strategy, Uncategorized | Tagged B2B marketing, blogging, direct mail marketing, email marketing, marketing, marketing strategy, Sales Force Development, selling strategy, social media marketing | Leave a comment

Sales and Marketing: Knowing the Differences

I often hear the terms sales and marketing used almost interchangeably. While personal sales is a very integral part of marketing in a B2B setting, marketing is not selling, it is much, much more. When you think about marketing, it … Continue reading →

Aside | Posted on April 11, 2013 by Barry | Tagged B2B, louisville, marketing, positioning, promotion, sales, Strategy | Leave a comment

Category Archives: Uncategorized

Is the Internet Killing Our Hunters?

Sales and Marketing: Knowing the Differences

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