Tag Archives: B2B

Sales and Marketing: Knowing the Differences

I often hear the terms sales and marketing used almost interchangeably. While personal sales is a very integral part of marketing in a B2B setting, marketing is not selling, it is much, ┬ámuch more. When you think about marketing, it … Continue reading

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The Most Important Piece of Paper in Your Office

If it’s not THE most important piece of paper, it is very near the top for most B2B companies. What is it, you ask? The business card. Not yours, your prospects! I often hear from clients, “we would love to … Continue reading

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