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Tag Archives: Branding
Building Your Brand and Keeping It
Branding is not science. Every business that creates a business and opens the door starts branding immediately. The question is, who is controlling and building your brand? I could go on for days about the ways you build a brand, … Continue reading
Posted in Branding, Strategy
Tagged Branding, forklift dealership marketing, forklift marketing, marketing, Strategy
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Courtship of New Customers: Like Courting Your Spouse?
I often like to compare courting new customers to the courtship many of us undertook many years ago while courting our spouses. And while they are very different kinds of relationships, they are relationships none the less. So let’s take … Continue reading
Posted in Branding, Promoting & Advertising, Strategy
Tagged Branding, Direct Mail, email, email marketing, marketing, Strategy
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Your Brand: Creating Space
Brand Differentiation. It’s what we as business people talk about and try to achieve. However in any given market space there are a hand full of businesses that most consumers, much to our chagrin, see us as homogenous brands with … Continue reading
Back to the Basics
I read a good article a few days ago which explained why you will always need a good website and that chasing the Social Media hounds is something to avoid. While I feel that Social Media is here to stay, … Continue reading
Posted in Branding, Customer Service, Sales Force Development
Tagged Branding, internet, sales, Sales Force Development, sales training, selling, social media, website
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Altering Your Logo and Brand
Starbucks is changing it’s logo much as Nike did in the 90’s when it dropped their company name “Nike” from the logo, relying simply upon the “swoosh” as their brand image. The changing of brand logos is hotly debated in … Continue reading
Posted in Branding, Marketing News
Tagged advertising, Branding, marketing, positiioning
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Anecdotal Proof – Branding Works
In order for branding awareness to work all your marketing materials have to maintain a consistent “look & feel.” This is what I work with clients to achieve, and recently I got to experience it first-hand while at a workshop … Continue reading
