Tag Archives: business strategy

Corporate Personality, Your Affect And Its Effect

Do you know what your company’s personality is in the market?  Have you asked the question? And is there anything you can do to effect it? And how does it effect your market position? If you’ve ever flown Southwest Airlines, you know … Continue reading

Posted in Strategy | Tagged , , , , | Leave a comment

5 Reasons Email Should Be Part of Your Marketing

Companies in the B2B realm are adopting email campaigns as an integral part of their marketing strategy.  Of course making the content of the email relevant and useful to your target is the key to maintaining high open rates for … Continue reading

Posted in email marketing, Internet Marketing, Strategy | Tagged , , , | Leave a comment

Business Pearls From A Silicon Valley Oyster…

Guy Kawasaki gets it. Having worked for Apple twice in his life, he understands and is an evangel for keeping business simple and profitable. He now acts as managing director of Garage Technology Ventures. What I like so much about … Continue reading

Posted in Strategy | Tagged , , , , , , | Leave a comment