Tag Archives: direct mail marketing

Marketing: Back to the Basics, Again

Back in the late 1980’s, I sold large format commercial graphics, such as giant truck graphics and wall graphics for commercial and retail use. The company I worked for was one of the industry’s leaders.  We had very close ties … Continue reading

Posted in Strategy, Uncategorized | Tagged , , , , , , , , | Leave a comment

Digital and Traditional Marketing Coexist

I’ve been saying it for years, now Google has provided a study which confirms it, savvy marketers are not a “one trick pony.” While B2B companies continue to invest in digital media such as adwords, email and website, the astute … Continue reading

Posted in Direct Mail, email marketing, Internet Marketing, Strategy | Tagged , , , , , , , | Leave a comment

Does Direct Mail Still Work? Take A Look…

Many B2B products are bought, not sold.  What this means is that you must be at the right place, at the right time when the prospect is ready to purchase.  And creating awareness so that when that time arrives, your … Continue reading

Posted in Direct Mail | Tagged , , , | 2 Comments

Marketing, You’ve Got To Just “Do It!”

I meet with so many business owners and executives that do little or no promotion of their products.  This is not generally because they don’t believe in the power of promotion, but they’re simply too tied up with other aspects … Continue reading

Posted in Direct Mail | Tagged , , , | Leave a comment