Tag Archives: internet advertising

Internet Advertising Up 26% in 2007

As marketers are pressured to increase ROI for marketing, the internet becomes a media that provides quantifiable stats, can generate leads, and build brand.  It is no surprise that internet advertising is up over 2006, for a total spend of … Continue reading

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Click Fraud Rate Increasing

Click fraud is on the rise. Up just over 10% from the first quarter of 2007 (14.8%), to 16.3% for the first quarter of 2008. What is click fraud? Someone clicking on your ad with no intention or interest in … Continue reading

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