Tag Archives: market awareness

Direct Mail Results Sometimes Take Patience

Recently I received a call from a prospect who placed an order for a product I promoted using direct mail over a year ago.  She asked if the pricing was still valid, which I confirmed.  She told me “I pinned … Continue reading

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Anecdotal Proof – Branding Works

In order for branding awareness to work all your marketing materials have to maintain a consistent “look & feel.”  This is what I work with clients to achieve, and recently I got to experience it first-hand while at a workshop … Continue reading

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