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Tag Archives: marketing
Is the Internet Killing Our Hunters?
Most of us that have built businesses remember the hunter. We remember what it took to identify prospects, make contact, build a relationship and wait for the opportunity. That was the old fashioned way to generate leads. Fast forward to … Continue reading
Posted in Internet Marketing, Uncategorized
Tagged bulldozer, excavator, forklift, grader, Internet Marketing, lead generation, marketing, sales, sales management
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Building Your Brand and Keeping It
Branding is not science. Every business that creates a business and opens the door starts branding immediately. The question is, who is controlling and building your brand? I could go on for days about the ways you build a brand, … Continue reading
Posted in Branding, Strategy
Tagged Branding, forklift dealership marketing, forklift marketing, marketing, Strategy
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2015 U.S. Economic Predictions
In 2014, the United States has seen the most dramatic economic improvements since the years before the 2008 Great Recession took hold of our economy and markets, creating pandemonium and fear around the globe. All economic indicators from most major … Continue reading
Marketing: Back to the Basics, Again
Back in the late 1980’s, I sold large format commercial graphics, such as giant truck graphics and wall graphics for commercial and retail use. The company I worked for was one of the industry’s leaders. We had very close ties … Continue reading
I often hear the terms sales and marketing used almost interchangeably. While personal sales is a very integral part of marketing in a B2B setting, marketing is not selling, it is much, much more. When you think about marketing, it … Continue reading
The Most Important Piece of Paper in Your Office
If it’s not THE most important piece of paper, it is very near the top for most B2B companies. What is it, you ask? The business card. Not yours, your prospects! I often hear from clients, “we would love to … Continue reading
Posted in Direct Mail, email marketing, Sales Force Development, Strategy
Tagged B2B, CRM, Direct Mail, email marketing, marketing, sales, sales management, Strategy
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Breaking Up is Hard to Do, Unfortunately
Recently I switched banks for all of my business needs. It was simply due to convenience and how easy my new bank made it for me to bank with them. Their mobile app made it easy to say “yes, I … Continue reading
Courtship of New Customers: Like Courting Your Spouse?
I often like to compare courting new customers to the courtship many of us undertook many years ago while courting our spouses. And while they are very different kinds of relationships, they are relationships none the less. So let’s take … Continue reading
Posted in Branding, Promoting & Advertising, Strategy
Tagged Branding, Direct Mail, email, email marketing, marketing, Strategy
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Your Brand: Creating Space
Brand Differentiation. It’s what we as business people talk about and try to achieve. However in any given market space there are a hand full of businesses that most consumers, much to our chagrin, see us as homogenous brands with … Continue reading
