Tag Archives: marketing

What is “Thought Leadership” and What Does it Mean to My Brand?

I first heard the term “Thought Leadership” about four years ago from my friend and online mentor, Paul Barron.  Paul has been establishing “Thought Leadership” far longer than most of us has been on the web.  Paul was one of … Continue reading

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What You Can Do With Those Call Reports!

Call reports, the bane of every salesperson’s existence.  How do I know this? I have been subjected to them!  Now, before you put up your defenses, cross your arms, and become disgusted with me because you require them, ask yourself … Continue reading

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Altering Your Logo and Brand

Starbucks is changing it’s logo much as Nike did in the 90’s when it dropped their company name “Nike” from the logo, relying simply upon the “swoosh” as their brand image. The changing of brand logos is hotly debated in … Continue reading

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Digital and Traditional Marketing Coexist

I’ve been saying it for years, now Google has provided a study which confirms it, savvy marketers are not a “one trick pony.” While B2B companies continue to invest in digital media such as adwords, email and website, the astute … Continue reading

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How Are You Saying “Thanks” To Your Customers This Holiday Season

It’s the time of the year when we’re reminded it’s time to say thank you to our customers and wish them a “Happy Holiday and Prosperous New Year.”  But with technological advances and the speed at which we’re working, are … Continue reading

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It All Started With An Add On Craigslist

Some time ago I posted my experience with Downtown Ford in Louisville, and how their superior customer service and downright friendly atmosphere has made me a customer for life, barring a turn for the worst.  Well I’m here to continue … Continue reading

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Email Still Driving Shopping over Social

While my clients are B2B, it is safe to say that as consumers, they probably follow this trend and highlights what I’ve said for many months.  Email is still very viable for many reasons and should be part of any … Continue reading

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Direct Mail Results Sometimes Take Patience

Recently I received a call from a prospect who placed an order for a product I promoted using direct mail over a year ago.  She asked if the pricing was still valid, which I confirmed.  She told me “I pinned … Continue reading

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Video Taking Center Stage

William Arruda of Marketing Profs recently named video as the top trend in personal brand building and it’s no surprise to me.  Last year YouTube was showed more growth than any other social media portal on Earth.  I submit the … Continue reading

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Optimizing Blog Posts for SEO

Content is king I’m told.  Then quantity must be the size of that king.  SEO doesn’t happen by accident.  You have to first know “how” your blog is going to be found, what keywords or phrases are you audience using … Continue reading

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