Tag Archives: online marketing

Digital and Traditional Marketing Coexist

I’ve been saying it for years, now Google has provided a study which confirms it, savvy marketers are not a “one trick pony.” While B2B companies continue to invest in digital media such as adwords, email and website, the astute … Continue reading

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Using Direct Mail To Boost Online Traffic

It’s nice to get an echo every now and then and this week Marketing Profs provided a loud and clear support for using direct mail to boost your online traffic. Direct mail costs more to send however I’ve always submitted … Continue reading

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Using Video & Internet To Promote Products

Here’s a short example of how Trek used a simple video platform like Final Cut (An iMac video production tool), and put in on the web for their dealers and distributors to learn more about their product features. Give your … Continue reading

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Online Spending Increasing, Presents Opportunities

According to a recent survey by Alterian (a marketing analytics provider), 84% of marketers are increasing their online marketing budgets this year.  This does not surprise me for several reasons. Online marketing is measurable. Offline marketing (print, direct mail, billboards … Continue reading

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Optimizing Your Website & Blog

This is a nice article that highlights how to make your website or blog more attractive to search engines by using SEO (Search Engine Optimization).  But the key thing to keep in mind, and it is mentioned in the article, … Continue reading

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Using Blogs To Boost Your Marketing Efforts

The use of blogs is exploding, not only for recreational purposes, but companies are realizing the value in blogging to reach potential and current customers.  Just as you are reading this post, many other business people are reading posts on … Continue reading

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Online Marketing Strategies

Looking for the latest in online marketing strategies using web 2.0, and the upcoming web 3.0?  An article that parrallels my thoughts on how to use the web to boost your online presence, get traffic to your site, and increase … Continue reading

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