Tag Archives: positioning

Sales and Marketing: Knowing the Differences

I often hear the terms sales and marketing used almost interchangeably. While personal sales is a very integral part of marketing in a B2B setting, marketing is not selling, it is much,  much more. When you think about marketing, it … Continue reading

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Corporate Personality, Your Affect And Its Effect

Do you know what your company’s personality is in the market?  Have you asked the question? And is there anything you can do to effect it? And how does it effect your market position? If you’ve ever flown Southwest Airlines, you know … Continue reading

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Market Positioning, Create It, Maintain It, Or Let The Market Dictate It

The way your product or service is viewed in the minds of your consumers (positioning) is largely controlled by you, the marketing executive.  If you are not proactive is creating and maintaining a consistent position through your advertising and delivery, … Continue reading

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