Categories
Let’s Connect!
Follow my tweets
- Today I reflect on how powerful humans can be when they unite. That power can be used to destroy, or to build great… twitter.com/i/web/status/1… 2 weeks ago
- Hey @Samsung how about a fix to my wife's Spring G7 that keeps kicking off the network since the latest software up… twitter.com/i/web/status/1… 2 weeks ago
- expertise.com/ky/louisville/… We were recognized as one of the top #SocialMedia #Marketing companies in Louisville. Does… twitter.com/i/web/status/1… 3 weeks ago
- Saban wants to play football for the players, students that need this. It's not about the money. OK, then someone t… twitter.com/i/web/status/1… 1 month ago
Tag Archives: positioning
Sales and Marketing: Knowing the Differences
I often hear the terms sales and marketing used almost interchangeably. While personal sales is a very integral part of marketing in a B2B setting, marketing is not selling, it is much, much more. When you think about marketing, it … Continue reading
Corporate Personality, Your Affect And Its Effect
Do you know what your company’s personality is in the market? Have you asked the question? And is there anything you can do to effect it? And how does it effect your market position? If you’ve ever flown Southwest Airlines, you know … Continue reading
Posted in Strategy
Tagged business strategy, corporate culture, marketing, marketing strategy, positioning
Leave a comment
Market Positioning, Create It, Maintain It, Or Let The Market Dictate It
The way your product or service is viewed in the minds of your consumers (positioning) is largely controlled by you, the marketing executive. If you are not proactive is creating and maintaining a consistent position through your advertising and delivery, … Continue reading
