Tag Archives: promotion

Sales and Marketing: Knowing the Differences

I often hear the terms sales and marketing used almost interchangeably. While personal sales is a very integral part of marketing in a B2B setting, marketing is not selling, it is much,  much more. When you think about marketing, it … Continue reading

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Email Still Driving Shopping over Social

While my clients are B2B, it is safe to say that as consumers, they probably follow this trend and highlights what I’ve said for many months.  Email is still very viable for many reasons and should be part of any … Continue reading

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Driving Sales Through Effective Promotion: Proof

Prospective client meeting often evolve to include the “we tried marketing and nothing happened” discussion.  Well here’s proof that when you stick to it, results follow.  Promotions rarely pay for themselves the week of, or for that matter the month … Continue reading

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Online Marketing Strategies

Looking for the latest in online marketing strategies using web 2.0, and the upcoming web 3.0?  An article that parrallels my thoughts on how to use the web to boost your online presence, get traffic to your site, and increase … Continue reading

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