Tag Archives: Sales Force Development

Marketing: Back to the Basics, Again

Back in the late 1980’s, I sold large format commercial graphics, such as giant truck graphics and wall graphics for commercial and retail use. The company I worked for was one of the industry’s leaders.  We had very close ties … Continue reading

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Back to the Basics

I read a good article a few days ago which explained why you will always need a good website and that chasing the Social Media hounds is something to avoid. While I feel that Social Media is here to stay, … Continue reading

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What You Can Do With Those Call Reports!

Call reports, the bane of every salesperson’s existence.  How do I know this? I have been subjected to them!  Now, before you put up your defenses, cross your arms, and become disgusted with me because you require them, ask yourself … Continue reading

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Successful Sales Starts With Listening

If personal sales in your primary marketing strategy (meaning you have a sales force, external or internal), the primary key to being successful lies in their ability to listen to their clients. When is the last time a sales person … Continue reading

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