Tag Archives: sales techniques

Sales Literature, Useful or Wasteful?

“Send me some literature” the sales rep hears from the other end of the line.  The new or naive sales rep confuses this with interest on the part of the prospect, when in fact the seasoned sales professional knows this … Continue reading

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Training A Salesforce vs. Teaching A Salesforce

Since the dawn of business time…man has attempted to develop himself and others through formal and informal training, hence the development of primary and secondary education systems. These all work to varying degrees of success depending upon leadership, curriculum, and … Continue reading

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Successful Sales Starts With Listening

If personal sales in your primary marketing strategy (meaning you have a sales force, external or internal), the primary key to being successful lies in their ability to listen to their clients. When is the last time a sales person … Continue reading

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