Tag Archives: Strategy

Building Your Brand and Keeping It

Branding is not science. Every business that creates a business and opens the door starts branding immediately. The question is, who is controlling and building your brand? I could go on for days about the ways you build a brand, … Continue reading

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Sales and Marketing: Knowing the Differences

I often hear the terms sales and marketing used almost interchangeably. While personal sales is a very integral part of marketing in a B2B setting, marketing is not selling, it is much,  much more. When you think about marketing, it … Continue reading

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The Most Important Piece of Paper in Your Office

If it’s not THE most important piece of paper, it is very near the top for most B2B companies. What is it, you ask? The business card. Not yours, your prospects! I often hear from clients, “we would love to … Continue reading

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Courtship of New Customers: Like Courting Your Spouse?

I often like to compare courting new customers to the courtship many of us undertook many years ago while courting our spouses. And while they are very different kinds of relationships, they are relationships none the less. So let’s take … Continue reading

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5 Reasons Email Should Be Part of Your Marketing

Companies in the B2B realm are adopting email campaigns as an integral part of their marketing strategy.  Of course making the content of the email relevant and useful to your target is the key to maintaining high open rates for … Continue reading

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