Category Archives: Promoting & Advertising

Business Failure’s Common Denominator

Posted on October 4, 2012 by Barry

It seems like every month I’m driving through Louisville and I see a small business (and sometimes large) with its doors closed, lights out and interior looking like a barren warehouse. Some of these businesses once thrived, living on references, … Continue reading →

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Courtship of New Customers: Like Courting Your Spouse?

Posted on May 1, 2012 by Barry

I often like to compare courting new customers to the courtship many of us undertook many years ago while courting our spouses. And while they are very different kinds of relationships, they are relationships none the less. So let’s take … Continue reading →

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Walmart sales flat, Target sales exceed expecations….what’s up?

Posted on May 14, 2010 by Barry

As reported by Reuters, Target Stores sales will reportedly exceed expectations when the report comes out Wedneday, while Walmart’s sales are struggling to remain flat, suggesting the target market for Walmart is still struggling while the Target customer is feeling … Continue reading →

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Driving Sales Through Effective Promotion: Proof

Posted on October 12, 2009 by Barry

Prospective client meeting often evolve to include the “we tried marketing and nothing happened” discussion.  Well here’s proof that when you stick to it, results follow.  Promotions rarely pay for themselves the week of, or for that matter the month … Continue reading →

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