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Category Archives: Promoting & Advertising
Courtship of New Customers: Like Courting Your Spouse?
I often like to compare courting new customers to the courtship many of us undertook many years ago while courting our spouses. And while they are very different kinds of relationships, they are relationships none the less. So let’s take … Continue reading
Posted in Branding, Promoting & Advertising, Strategy
Tagged Branding, Direct Mail, email, email marketing, marketing, Strategy
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Walmart sales flat, Target sales exceed expecations….what’s up?
As reported by Reuters, Target Stores sales will reportedly exceed expectations when the report comes out Wedneday, while Walmart’s sales are struggling to remain flat, suggesting the target market for Walmart is still struggling while the Target customer is feeling … Continue reading
Driving Sales Through Effective Promotion: Proof
Prospective client meeting often evolve to include the “we tried marketing and nothing happened” discussion. Well here’s proof that when you stick to it, results follow. Promotions rarely pay for themselves the week of, or for that matter the month … Continue reading
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